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If I was going to start over, with a blank slate I would do several things differently. 1. I would hire an accountant and bookkeeper on day one. I know that on the surface it's easy to look at the cost of an accountant and justify spending those resources in other areas, however I have seen thi...

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A pre-launch raise is really hard but not impossible. I raised a seed round for a mobile app that hasn't launched but it was quite honestly incredibly difficult and I wouldn't recommend others trying it! I answered a question about when is best to raise under what circumstances here: https://...

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I have built several multi-million dollar businesses using (2) very simple questions: "What makes you say that...." and "Tell me more...." No matter what someone says to you, you just keep asking one (or both) of the questions. If you do it 4 or 5 times in a row you'll learn everything you ever...

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This one by Jason Daley on whether entrepreneurs are born or made is a great one: http://www.entrepreneur.com/article/228273 Steve Blank is always an enjoyable read: http://steveblank.com/2012/06/04/entrepreneurship-for-the-99/ You gotta love this one by Richard Branson http://venturebeat.co...

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Much, if not all, of what you are looking for can be accomplished in Google Analytics using their Conversion Goals. I am not sure about *all* of it - specifically the information you want the merchants to have access to. There are tools that do analytics better and more detailed for applications...

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I read your story and I feel your pain, but I have bad news. The problem is not your people, the problem is you. You have a responsibility that goes way beyond developing great products that wow customers; you have the responsibility of leading! Leadership is one of those subjects that most peop...

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Where will traffic to the site come from? Do you have a target market identified? Beyond "people who need personal coaching services"? (Which is pretty non-specific to me) Do you know if they are willing to pay for your content? Just putting up a blog is not enough, for either case.

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Before I dive deeper, I would like to know what makes you think that everything has fallen apart since last 8 months? If it's about being left out with minority stake in business post 2 rounds of funding then things could be discussed. If it's about some planning and execution problem then the s...

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I will give you two stories (both mine). It was 1999 and I was 15 years old. My mom's friend ask me to deliver some christmas cards. The reason was that there was a monopoly of mail delivery in my country and it was so expensive that it was worth it to pay a young kid to do it. I did it for her ...

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