The "important attributes" of any product are typically determined by your target market and vary significantly, but broadly speaking "ease of use" for the customer could be added to your list.
You could start with my APELA framework. Awareness: The first consideration is the size of your target audience. If your product or service is only relevant to a small number of people, it will be more effective to reach them directly by LinkedIn or email. If on the other hand, they are numero...
Marketing strategy! During the build of the product you should have been testing how it solves pain points for customers. This would help with clear brand and value alignment. As for acquisition, from the value alignment stage you should have a clear understanding of who your clients are, from th...
Hi: Looks like you've done a lot of good work - well done. I contend that your first fundraising effort should be friends and family. The leads are warm so you can focus on your pitch -- developing it, honing it, practicing it -- and the process -- setting the cadence for meetings, follow-ups and...
Investors fund businesses that show promise and a handful of bookings wouldn't cut the deal. How are you going about marketing and branding it? If you have a strong website that offers flawless experience, then, the right marketing strategy can be the game changer to attract the target audience...
I agree with Shannon, I think the first thing you need to understand if what is the goal for the SWAG you are selling. If the goal is a secondary revenue stream, and you believe it can be consequential towards your bottom line, then you can do the following: 1. Do some quick research on other s...
I'd take a look at the large, established companies in the technology space in which you want to operate. Somewhere at one of those companies is an astute, experienced person who might be ready to get out of the big company environment if you come along with the right idea. E.g. Cisco if you ar...
amazing question. Relevant to me right as I look for a developer myself. There are not a lot of people looking for app developers, so ads would have been the last thing I would have suggested. An easily scalable business model is to hire local sales contractors to find and funnel leads thems...
"Based on the success we are able to achieve" suggests, to me, you are looking at a price that will be tagged to an earn out provision. In other words, the price of the deal will be contingent on you achieving specific revenue targets in the future. If I'm reading this wrong, please correct me...
Why on earth do you need a CTO for that job description? If the product is done, funds aren't likely an issue and you don't need a team to pitch @ pitch competitions if you functional and presumably decent product. Sounds like you need a product guy which you could easily hire who could network ...