I would not trade equity for design work. Unless this person will actually become a part of your team and create enough value to warrant equity. Otherwise it is short sighted to trade equity for something you need very early on just to launch. I'm sure your design/brand will evolve over time and ...
LinkedIn is very good for finding people for all kinds of business relationships, but you encounter most new connections in a very roundabout and indirect way: through your own network. It can be slow going. But I recently found out about Purple Squirrel, which is specifically for job seekers l...
I'd go through an inicial test phase using programmatic media buying to identify a few insights first. With that, I would probably target the most efficient channels and set up an inbound strategy to capture leads. I would also try Google AdWords, but I can see that being costly. Facebook intere...
Hi, Good luck with you venture! You basically have two options. Funded vs. bootstrapped mode. Assuming you are not going to look for investment for this particular project, your other option is to bootstrap. Bootstrapping is becoming more and more popular nowadays, since it lets you gauge the r...
The petal diagram is great for new markets: http://steveblank.com/2013/11/08/a-new-way-to-look-at-competitors/
I guess this depends a lot on what sort of questions you are talking about. If it's life and love and "soft" things like that, intuition is probably better than any decision based on "data", what ever that would be. On the other hand, if you just have an intuition that you should set the price at...
So the bar patrons drive the value, right? If your fellow students start using the app (and start asking the guy at the door, "Can I pay the cover with XX app?"), then the bar owners will be the easy part. Focus your efforts on driving adoption. If you've already got 2 bars on the hook, then prin...
Yes but you need to spend a fair amount of time in person so that you'll be effective together. "Date" online for the co-founder but once you've found a likely partner, spend time together to make sure it's a good fit.
Hi There would be 2 different types of business. In the marketplace you have to get both the users and the payer so you have to have 2 set of tactics. Some of them are: 1. creating your own supply (for some time you work as the supplier) i.e. Uber hired guys, Udemy produc coures on its own 2. you...
Always charge the side which bigger so in this case you take the money from demand side. Here you service is actually finding for the demand some supplier. We had it well developed over the Socialism in Eastern Europe - you woud pay just to get in the que for some product You can charge demandi...