Do you have the product developed? Do you have a test group? Veterinary advisory board? Unfortunately your GTM strategy will be all about niche market acceptance and the only way to get that is by testing the product in a real market environment and getting buy-in from real professionals that wi...
I recently went trough this with https://www.3dagogo.com and previously with http://www.artgonia.com Find a channel that already carries one side and, find out if you can 'borrow' their content or access to people. For example you can scrape yellow pages listings for car dealerships ( filling u...
First, hat tip to you for being a young entrepreneur. Keep it up! If you have the funds to build out your MVP, hire a developer and possibly a mentor. If your idea is marketable, you don't need to give up equity by bringing in a co-founder. If this is your entrepreneurial venture, I would reco...
Competing in this category when there are so many dominant incumbents is really difficult. You'll need a product that significantly leapfrogs that of the existing leaders, which means it's likely mobile-first and focuses on a simplified, minimalistic user experience that delivers on the core use...
The way I was approached as a marketing co-founder is that I reconnected with a friend at our high school reunion. He was a highly technical founder who had run his business for a year but wasn't getting the results he wanted. He had no marketing expertise and offered me a majority equity share t...
Reach out to me privately. I have a solution for you.
Narrow down the type of SaaS app/industry targeted to 3 so you can focus. Then experiment until you find the best way to reach their potential users. When something works, duplicate it. The biggest pain point for any startup, including SaaS, is "how do I get customers".
Word of mouth is your best bet. You may need to offer a few low-cost sessions to start building that trust.
Not necessarily. You have to weigh your available time and money. If you have more time, identify key influencers and build a relationship with them. If you have more money, then hire a PR firm who will do this in a way, but will really rent a lot of attention in the industry. Once you stop payin...
It also greatly depends on "why" do you want the publicity. There are tools to become visible for investors, there are networks to attract board members etc At last but not least - there are networks and tools to get partners and buyers/licensees. Happy to discuss.