Always look for the free avenues first before putting down any dollars as you are running lean as it is. Look to on-line forums, groups in your target market that are discussing the subject area and begin engaging and sharing insights to show credibility for your offering. As you move forward, be...
The most powerful element of your brand in the early-stage of your startup is your reputation. Every interaction you have can positively build (or negatively impact) your brand. This can't be bought, but can be easily lost. Common ways I've seen start-ups lose their reputation early: 1) Not l...
What are some of the things users are saying that show you it's hard for them to understand the system? Do you have any consistency in areas where people are having trouble? Are you using any tools to track conversion rates through your funnel, and have those metrics gotten worse since your redes...
Where will traffic to the site come from? Do you have a target market identified? Beyond "people who need personal coaching services"? (Which is pretty non-specific to me) Do you know if they are willing to pay for your content? Just putting up a blog is not enough, for either case.
Nice business application! Here are my quick ideas. I recommend you treat your app as if it were in beta. Go out to relevant audiences and seek free "tester users". I recommend advertising the search for tester users by finding forums with audiences who fit one of your personas. Start with R...
Thank you for posting your question. I took a look at the site and to be honest, it was difficult for me to understand the problem you solve. I started scrolling through your site to get a better idea, which is not a good indicator. I would make it extremely clear about what you do and what pro...
Sorry to keep it short. We can speak and go through the specifics, but keep in mind that IP is the lifeblood of business valuations. In a variety of cases companies both large and small are purchased for their intellectual property and the talent . You would have to go through a market discove...
As someone who has built TAM models for various industries - I can attest this isn;t always easy. Many analyst firms (former analyst here) typically do some surveys and research among public company revenue reports for the year and then do some pixie dust extrapolating. The hard thing about a ma...
You can get a trademark to protect against infringements on your domain name. It is essential for a online business. It is used for branded domain names. For an intellectual property as your domain name it is an intangible right, the benefit you'll get of ownership is that you the owner has a rig...
Maybe you can start by making the SEO better, tips here https://medium.com/blogging-and-seo-tips Traffic mostly depends on who your users/visitors are and to what community are you serving. Try to figure out that before trying any marketing campaign.