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Results for: Startup Marketing

Hi First of all, the fact that you are talking about market validation is great. I've seen so many startups invest time and money, only to find that no ones wants/needs their product, or that they only want a certain aspect of it, or they aren't willing to pay the requested price. So you're alrea...

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The best way to find the best market or customer is to choose one segment with one "solution" and start talking with them. See if they realy have a problem and which should be your solution to solve their problem. If you realize the segment you chose is not the best, look for other and repeat the...

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A couple of quick notes to add on top of some good answers: 1. Have you done any blogging / writing around the concept? If so make sure you have google analytics on your site and you have demographics functionality turned on. You will get some good high level demographic info on who is interes...

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If you're asking about how to *start* spreading the word, my fear for you is that you haven't done sufficient customer development to validate the need for your app and inform your core product thesis. Failure to do so will almost always end-up in product failure. If this is the case, you might...

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Established businesses and/or indirect competitors will most probably not bother getting into a partnership with you, at least until you start having some traction and results. Many startups have the ambition that they will build great partnerships starting from day one and they often get dissapo...

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Niche down! Find a way to appeal to a certain demographic. You can't compete with Messenger or Whatsapp when it comes to their reach. But you can compete on features or how you position your product. Add features to your product that the bigger products don't have. it could be something lik...

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Hi, Good luck with you venture! You basically have two options. Funded vs. bootstrapped mode. Assuming you are not going to look for investment for this particular project, your other option is to bootstrap. Bootstrapping is becoming more and more popular nowadays, since it lets you gauge the r...

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Looks like you have a problem. Based on what you've provided, you made the SaaS before confirming there were buyers for it. Biggest mistake I see in SaaS. Second is trying to sell by Demo (features presentation) and believing that's going to work. Better find some buyers. I'm not seeing a dem...

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It depends on the stage of your company, your vertical, and finally, your budget. All of the aforementioned networks have hundreds of thousands of affiliates, but finding those key affiliates who will help you move the needle is a challenge - regardless of the network. It's a long slow process, ...

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I would need to know a little more about your product or service but it sounds to me like you are making an improvement to an existing product or service and that to me sounds like a viable business model. If you can package whatever the specific service or product is in a scale-able way throug...

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