I'm not the right guy to evaluate your project as a business model. If, however, you do decide it's viable and want to give it a whirl, let's talk about naming, branding, and explaining your startup. That's where I come in.
You already said it: "He isn't interested in salary as much as equity." If this developer is any bit worth his salt, he is worth the equity. A smaller piece of a bigger pie is far more valuable than a big piece of a small (or worthless) pie. Profit sharing is a red flag to me that just sounds "...
It looks like you're not looking for someone who can scale and become a full fledged CTO (or you might not even need one), so try to look at it as a founding engineer hire instead. With early founding engineers, you can sell them on things like: - opportunity for learning - understanding busin...
My suggestion would be to connect (face to face if possible, Skype otherwise) with a couple from each category of users quickly (and multiple genres if that is an important category for differentiation) and then look to work towards the MVP,before getting more feedback (and ideally sales). Impor...
Niche down! Find a way to appeal to a certain demographic. You can't compete with Messenger or Whatsapp when it comes to their reach. But you can compete on features or how you position your product. Add features to your product that the bigger products don't have. it could be something lik...
Ad words is not marketing. It is just the beginning.. Web marketing includes SEO, SMM, ads, facebook marketing, twitter marketing, youtube, limkedin..etc. besides, it is more important to get engaged to people. Interaction in blogs, forums , discussions.. You may also think of having sales peo...
Understanding your market is key. Without a market, products flounder, or worse, fail. I've conducted research on markets where a product didn't exist yet. The research doesn't have to be expensive or lengthy. The purpose of research is to understand the true needs of the market. Based on the...
What kind of Culture do you want your company to exemplify? Culture being the shared values - a sense of right and wrong - and principles - guidelines for taking action - of any collective group, what you actually would like to analyze more deeply is...yourself. In the startups I have mentored...
Great idea I could help you launch the app and make it succeed in the market, There are many similar projects in my country but very fast cloase or fail , not so popular maybe I could give you a couple of good suggestions for work because I have experience how they should not work. I would love ...
It really depends on what you're building here. If you can do any part of your product manually, I would suggest doing that in the first version. The absolute fastest way is to hire a contractor to get it done, but that can be expensive. If your first prototype can't be built with a prototyping...