Simple answer. Assign the ownership of the patent prior to closing any investment that is sufficient to market validate your invention. Investors will require an absolute assignment of ownership of any intellectual property. Given that you don't actually have a patent yet, you will be doing a ...
In any business to business sales situation, you need to evaluate who is involved in the decision chain that leads to a purchase. Typically, there are at least three parties involved. These are: Your Champion, who noticed your product, and decided it would be a great fit for his organization. Th...
There is certainly value in starting customer discovery interviews. And no reason to wait for the delay that creating a landing page and waiting to collect emails would take. I would just advise that you get clear on your hypotheses about who your target customer is so you talk to the right kind...
Hi, your question and your statement following are about two different things. A video recording and a webinar are not the same thing. A webinar is a live event that is recorded into video format. You invite people to attend, get them on a list, remind them to appear at the right time and place,...
It depends on the stage of your company, your vertical, and finally, your budget. All of the aforementioned networks have hundreds of thousands of affiliates, but finding those key affiliates who will help you move the needle is a challenge - regardless of the network. It's a long slow process, ...
First, congratulations on your recent funding/recruitment successes! This is an excellent question, and a transaction I have been directly or indirectly involved with numerous times before. Each circumstance can be unique, the two most important considerations to look at as a starting point wou...
Oh this is a long question to answer, but let me start with my experience. I'm the "outsourced COO" for a number of small businesses who have grown through their bootstrapping phase, proven they have a market and all of sudden start feeling the pressure of the business expanding. 9 times out of 1...
I recently went trough this with https://www.3dagogo.com and previously with http://www.artgonia.com Find a channel that already carries one side and, find out if you can 'borrow' their content or access to people. For example you can scrape yellow pages listings for car dealerships ( filling u...
This is a complicated question that likely requires legal advice particular to the startup. However, compensating employees at a seed stage typically takes the form of stock options or restricted stock units (RSU)s. Stock options essentially give you the right to buy shares at a certain price (“...
Develop executable strategy and prioritized action list... The devil is in details of course. And lots depend on the field and type of business you are trying to build. I mentor a lot to startups and formal accelerator programs. Glad to discuss if there is an interest.