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Typically yes. And the more traction you already have, the more historical info you have on sales, the farther into the future you should model. 3 years is typical if you have traction and knowledge on which to base your projections.

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From my experience I would not advise you to go with Venture Capital when you're a start-up as in the end they will most likely end up screwing you. A much better source for funding would be angel investors or friends/family. The question of how much equity should I give away differs for every s...

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I founded a VC fund and successfully backed over two dozen startup, seed and early stage ventures. There is a "new" type of security called a SAFE which allows you to raise money and to put off the valuation until the professionals come in on an A round. Failing that you can offer a simple propo...

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If you can skip investors and run with your customers money - do this until you're ready for big round. What is good traction...? It depends on how you sell it to investors, how you pitch them, actually. It's not about real traction on this stage in 99% of the cases. But... if you really want to ...

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Myself and friends have had great success meeting technical folks and candidates for co-founders at networking events such as Start-up Weekends (http://startupweekend.org/) and local networking events you find through www.meetup.com such as Hackers and founders, Startup Meetup, Minnesota Entrepr...

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Congrats on the success you have achieved in just 3 years! That's statistically uncommon and reveals that the initial focus of the company was effective and worth reviving. Yes, it must be frustrating to feel like you are the only one carrying the company uphill. I've been in a similar position....

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Team is the most critical component for a venture builder organization. You need to hire people who have the right "studio mindset", who accept your vision and operating procedures and who can work on multiple startup initiatives in parallel. Also here you can find some more hints about CEO sele...

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First of all, finding keywords that are relevant to your products or services is the first step in an SEO effort. If the words are not under high demand for advertisements, the keywords can be more cost effective as long as there is still sufficient search volume. In other words, you want to make...

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I'd recommend framing your Adwords ads in a positive light - instead of calling out specific medical issues in your copy, describe the benefits. (ex: instead of "Experiencing hearing loss?" try "Improve your hearing!") I imagine there are several ways to rephrase your copy to get your ads approve...

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