If retention and monetization rates are healthy, and you want to focus on acquisition, I would go with the following: - Niche or vertical focused landing pages on your website, to build and grow a list of emails/phone numbers for your sales team. - An Adwords search campaign targeted at your co...
Always take into consideration what your customers want, even when building "what they really need", because it will give you insight into how best to implement it. On whether to "give them what they want", it comes down to what % of your customers want something. If 99% of your customers want s...
Was this covered in the letter of intent? If this is the first draft, it should be able to be negotiated, but realize that the valuation should change, based on a reduction of assets included in the sale. Be prepared to extend the negotiation period by possibly quite a bit of time, or a rejecti...
Talk to market first simply dialing and smiling. Can also outsource for someone to call and set appointments for you to speak with them. Have found good affordable people on Elance.
I hope this answer will help you in two ways: It should help avoid unnecessary expense being incurred and it should also help you recruit software engineers to build your project. Before you spend a single dime on building, I'd encourage you to validate the idea itself with potential customers....
This is nit-picky, but I think reframing your question will help you get the result you need. Having a mentor and figuring out how you will pay them feels like a contradiction since I've never had a mentor that ever asked to be paid for any advice they gave me. Finding a mentor is a very organic ...
I know you've already decided to use a bid management platform. However, I'd like to share with you my experiences. As an SEM agency managing $30 million+/year, we've invested tens of thousands of dollars into streamlining our work effort with a bid management platform. We've specifically used M...
A typical and ubiquitous problem faced by any small, medium business is breaking the status-quo. The problem often fails to get resolved due to the sales/number focused approach envisioned by the organization. As a matter of fact, deciding around future enhancement (s) requires a lucid understand...
See Joan Stewart's website, PublicityHound.com . Joan was a journalist for years and is also a publicist, so her site will help you out a lot. I think she recently put together a pack of media templates you can purchase. If you don't see what you need, email Joan and she'll direct you to what you...
I will recommend you to use EasySendy, Vero or AutoPilot. You should know anyway than sending emails is expensive and that should be considerate in your costs.