It's absolutely possible to get customers / clients without doing any paid advertising. As you suggested - this can be from word of mouth or from a variety of other sources. Effective marketing plans often utilize a broad spectrum of both inbound and outbound strategies. And some business models...
Start with allocating about 1-2 hours a day to reach the industry communities you are affiliated with. We recommend to our clients to work on 1) Twitter 2) LinkedIn and 3) Google+. Our research has shown that the reach on Facebook is not as effective as it is on Twitter. We have clients who have ...
Yes FB is very strict about 20% test rule on the images. I typically do this.. 1 - Find an awesome image form free website (here are some) http://www.gratisography.com/ www.unsplash.com 2 - Add text or puzzle I want on this image 3 - Check the 20% rule using FB grid tool https://www.facebook.c...
It can depend on the type of book and goal for your book. But the strategies I know of working and that have worked for me. Involved building an audience of your own and leveraging other peoples audiences. So if you don't have an audience go through and find the thought leaders and personalitie...