Betalist and similar startup "launch" sites house a pretty updated list of software-based products that are being built. Betalist in particular is for beta level software projects, so at the point when they'd be looking for these types of solutions.
My first startup was exactly in this space. We topped out at $500K/year before the 2009 recession trashed our client roster. I'd be happy to discuss what worked for us.
Generally speaking - having access to more capital is a good thing - particularly when you aren't hemorrhaging equity to get access. Have you talked to the bank about closing on your "need" amount, and having them convert the remainder into a line of credit? Beyond that - this really comes dow...
Not sure I fully understand the question. Q & A's you mean tips/tricks/FAQS? Or do you mean QA like quality assurance testing?
Look--there's risk EVERYWHERE. You've already pointed out the hazards of developing a marketing strategy dependent on a single platform. You've also noticed that you need to set your price to buffer against rising short and medium term costs. Startups should test and scale with whatever promot...
Yes, duplicate content is a big issue. Search engines consider it a form of spam and will penalize your sites in terms of ranking, which diminishes your traffic and can be difficult to recover from. Content is naturally duplicated when shared by people who refer to and comment upon one another....
Not sure there is a definitive, one-size-fits-all answer, but I can give you my experience. I've had much better success with multiple touch points than the single blast. I would specifically target folks who opened, but didn't click the first email, and send them a second email with a modified...
In my experience, yes. Dropbox did this with great success.
I don't have a lot of experience directly with journalists, but in my experience not really. If one of them was interested but couldn't do it in the first place they would send the piece around the office to see if anyone else wanted it. At least that's how it's worked with talent agents and en...
Hi, there are a few different possibilities I’d look into, based on this limited information: First, I’d double check that you set up the ad campaign so that you’re paying by CPC (and not CPM), and that you’re looking at website clicks specifically and not clicks overall (the latter includes, li...