Great question! Many of my startup clients are in the technology space, which is very strong at the moment. Those who are able to support business shifts for Covid are doing well. Others in different verticals are having different challenges. Sounds like what you provide is a great opportunity to...
It depends in which kind of marketing you are interested in. How u win ur costomer currently?
The tool would be a data analytics tool such as google analytics. However, your churn would depend on where the bounce occurs in your funnel, but you have a problem somewhere in your marketing funnel. This can come from a variety of things, from as simple as better copy to less friction in the fu...
You answered your own question when you said "I built it for me, but feel that it has commercial viability for many others." Other than what you said, what problem did you design it to solve? Who are "many others"? What problem do they have? Why not cruise the Excel forums on the MS support s...
One approach would be to (1) Create a website from which your product can be purchased and downloaded; (2) Enable easy social sharing from the website so that happy customers multiply at no cost to you; (3) Market that site through PPC campaigns, targeting relevant search verticals. Basica...
Applying for a Tax ID (EIN) is pretty simple and can be done online during the week by visiting: http://www.irs.gov/Businesses/Small-Businesses-&-Self-Employed/Apply-for-an-Employer-Identification-Number-%28EIN%29-Online Doing so will enable you not to have to use your social security number whe...
I built and sold an enterprise company to IBM. While the fundraising climate was very different then, here are the things you should look out for: As a general rule, if you're going to raise money, then you want to raise enough money that you can get the company to the next stage at which you'll...
My first startup was exactly in this space. We topped out at $500K/year before the 2009 recession trashed our client roster. I'd be happy to discuss what worked for us.
TALK TO THEM. No one cares about your product. I don't say that meanly. No one cares about MY products, either. I'm saying it to make a jarring point. You know what they DO care about? Things they they make, or already sell, that are making them most of the money they bring in NOW. And your ...
I hope I understood this right! You are in Canada and want to sell USA products but you don't know how and don't have licenses! Yes?... 1-Find a local Canadian supplier that have the appropriate licenses to sell, meaning that they can import from USA, 2-Call USA suppliers and tell them you wan...