You really don't need to do that. Most people use an "ad-exchange". See this http://en.wikipedia.org/wiki/Ad_exchange I've used RightMedia in the past (now part of Yahoo).
Because you mentioned MVP, Im assuming that your current business is a service company, not a technology/product company. If that's the case, then you would definitely need to build out an MVP of the product and ideally show customers using the product as is. The major issue of a service compan...
Great question, I have launched a few digital products and have helped others do the same. The steps can be as simple as: Setup a PayPal link and send it out to people or can involve complex applications. Without knowing the exact nature of the product or service in mind here are some general st...
What you are looking for are SAM. Strategic Account Managers. These individuals are more flexible to conversations that Strategic Buyers or any other purchasing department. SAMs are reponsible for maintaining existing relationships with key vendors or buyers so that would be a good start for you....
License them the idea. Retain ownership. Did they flat out SAY "Yes, we want this; if only we or someone else would develop it?" You can hire support teams, you know. I wonder if you are letting a few shadow issues stand in the way of a good order.
First of all, you are not alone! Almost anyone with a successful business has left a trail of half-finished ideas and projects. Sometimes we realize we don't have the skills to execute our ideas, or we don't have the capital, the resources, whatever. Your question makes me think it's not that yo...
I would recommend building a STRONG LinkedIn network, boosting up your profile, recommendations, endorsements, ask to join relevant groups, etc. In the meantime, I would also develop a simple WP site and start pushing quality content on a regular basis. Would even explore trying to hop on a few...
Yes! In fact, when working with my startup clients, I regard the blog as the backbone of an inbound marketing strategy and a must-have for businesses looking to accelerate growth. Here's what having a blog can do for you: - Attract the right kind of prospective clients through targeted posts that...
Social Proof (customer testimonials), Press or Analyst Coverage is a key driver in checking-out new tools. Unfortunately, there is such a significant number of vendors offering recruiting solutions that it's difficult to get a customer's attention, even with a free offering. I would focus on you...
I was involved with a SaaS product that launched a landing page and made clear that the product was still in development, but that we would give earliest access to people who pre-paid for the product. We also allowed people to choose what they paid, and promised them that payment would stay in-e...