This is a poor way of trying to sell SaaS products and other software. Unfortunately, it's also the ONLY way most people in the field know how to do it. I've written several times about the reasons demos fail to sell. Here are the links: http://www.salestactics.org/why-demos-fail-to-sell/ htt...
My recommendation would be to outsource for as long as possible and focus your time and energy elsewhere. Build the simplest, least expensive solution possible and test whether there is sufficient marketplace demand for the concept before investing one dime more than necessary. Cheers, Frank
I can't get you there, since lead gen isn't a service I myself offer; but I can point you in the right direction. Much of my work involves looking at online search traffic patterns and putting myself in the shoes of various kinds of corporate clients / customer demographics. Brainstorming shoul...
I would recommend invoicing for the full year up front. If anyone asks, tell them that this is industry standard. Salesforce, HubSpot and many others do it this way. If that answer isn't sufficient, here are some others reasons that are beneficial for the customer: - It simplifies the accountin...
Hi! Since you are good with an .mp3 and don't need a WAV file, I'd highly recommend using a free conference call service to record and download your audio. I like FreeConferenceCall.com, but my vendor of choice is FreeConferenceUSA.com for four reasons: first, no fees or ads whatsoever. Sec...
There are several ways in which a company can formally accept software from 3rd party developers. One of the most popular methods is to form an agreement with the developer wherein they will sign a contract and make it clear that they have developed a piece of software for you. Once you have sign...
Talk to market first simply dialing and smiling. Can also outsource for someone to call and set appointments for you to speak with them. Have found good affordable people on Elance.
"...may not see the value of our platform yet or that they already have an existing older system." This is where you want to focus your energies. Why don't they see the value of what you're offering? What roadblocks exist here and how can you remove them? Have you spoken with existing clients t...
As you likely know, people make a lot of decisions based on price. Having different pricing points isn't distracting, it's often the driver for making a decision - as people compare value of an offering to the price of its offer. So no, I don't think you should set all your prices at the same lev...
Recently launched Subleger http://subledger.com/ is trying to do some or all of what you describe. It doesn't mean that there isn't room for others but consider that many early-stage companies don't have complex revenue in-flow so the core of what you're describing (converting or merging income ...