This is a poor way of trying to sell SaaS products and other software. Unfortunately, it's also the ONLY way most people in the field know how to do it. I've written several times about the reasons demos fail to sell. Here are the links: http://www.salestactics.org/why-demos-fail-to-sell/ htt...
My recommendation would be to outsource for as long as possible and focus your time and energy elsewhere. Build the simplest, least expensive solution possible and test whether there is sufficient marketplace demand for the concept before investing one dime more than necessary. Cheers, Frank
I can't get you there, since lead gen isn't a service I myself offer; but I can point you in the right direction. Much of my work involves looking at online search traffic patterns and putting myself in the shoes of various kinds of corporate clients / customer demographics. Brainstorming shoul...
I would recommend invoicing for the full year up front. If anyone asks, tell them that this is industry standard. Salesforce, HubSpot and many others do it this way. If that answer isn't sufficient, here are some others reasons that are beneficial for the customer: - It simplifies the accountin...
None. There are two basic reasons to get business insurance. First, if you're making enough money that you're worth suing. That does not apply in this case. Second, if your clients require you to have insurance before accepting you as a vendor for certain services. Most large companies will r...
You answered your own question yourself. You need some kind of, "data such as adwords conversion rates, cold calling success rates and things like this which would back up your claims" Without any kind of data which you've collected on your MVP, you can't make any statements on growth potential ...
These are very good questions to start with. In addition, Make sure you cover the following bases: 1. Security - viruses are just one thing, ask them about pen testing done, system stability, fallback options, rollback plans for deployments/changes, make them reassure you that they are rock sol...
I would probably structure it so that there is a Master Services Agreement with the general terms of your relationship which reference subsequently attached Service Orders (or Scope of Work) each time you engage with them for project or service. When a customer signs up for the SaaS product, I wo...
Quora to show subject matter expertise and 'nurture' your relationship with cold leads to generate more educated and eager signups. We did an episode on Quora marketing: (https://anchor.fm/marketing-automation/episodes/A-Quick-Intro-To-Quora-Marketing---General-Strategy-e1vlpr/a-a4noru) https...
Generally speaking - having access to more capital is a good thing - particularly when you aren't hemorrhaging equity to get access. Have you talked to the bank about closing on your "need" amount, and having them convert the remainder into a line of credit? Beyond that - this really comes dow...