You would want to hinge the purchase on a key feature that gives you a competitive advantage - and that is not fully incorporated in the trial version. I have advised SAAS Product Managers and your dilemma is certainly a shared one - getting customers to pick a) paid over free/basic/trial and b...
TALK TO THEM. No one cares about your product. I don't say that meanly. No one cares about MY products, either. I'm saying it to make a jarring point. You know what they DO care about? Things they they make, or already sell, that are making them most of the money they bring in NOW. And your ...
If retention and monetization rates are healthy, and you want to focus on acquisition, I would go with the following: - Niche or vertical focused landing pages on your website, to build and grow a list of emails/phone numbers for your sales team. - An Adwords search campaign targeted at your co...
I started a large SaaS Company for B2B where perfection in code is as importante as it gets. So here is my advice, DON'T CODE until you know what the Saas Really is. First start understanding what the problem REALLY is. Interview people and actually spend 100% of your time doing Customer Disco...
In any business to business sales situation, you need to evaluate who is involved in the decision chain that leads to a purchase. Typically, there are at least three parties involved. These are: Your Champion, who noticed your product, and decided it would be a great fit for his organization. Th...
Looks like you have a problem. Based on what you've provided, you made the SaaS before confirming there were buyers for it. Biggest mistake I see in SaaS. Second is trying to sell by Demo (features presentation) and believing that's going to work. Better find some buyers. I'm not seeing a dem...
It depends on a number of factors but I'd boil it down to two key things to start: 1) What is your real cost to provide a free plan or trial? 2) Who exactly is your customer and what are they used to paying and who and how do they pay today? When you say "online workforce marketplace" it sounds ...
If you have an enforceable contract, the client is obligated to pay for the services received. As a business owner, I would be very concerned if a SAAS was demanding upfront payment for 2 years.
Hi! Congratulations on your impending US expansion! I'd love to provide a perspective if I may. I'm a UK citizen, SaaS expert, now living in the Bay Area. I'm also a member of the UK Government's new GBx initiative which is specifically designed to help provide support to UK companies expanding i...
Yes, I did exactly that a few years back. A friend of mien and I launched a site with minimal functionality that was really just a landing page. We offered the opportunity to pre-buy a year's subscription to the service by allowing users to set their own pricing. Within the first 24 hours of t...