Do you have a clearly defined target audience? If so, great! If not, that would be the first place to start. Second, where does your target audience hang out, online and off line? Be specific and create some lead generation strategies to reach them with a call to action. Hope that helps.
Obviously, no 2 situations are alike; and multiple factors affect any outcome. Practically, the number of answers is infinite. But one factor I've looked at intensively, full time for years is the role played by the brand name and/or the site's domain(s). Think of doing business -- online or o...
Yeah, you have got this right. One important thing to note is that you will need to add href lang tags on the pages for both apptamin.com and apptamin.ca. Certainly no need to use canonicals based on what you have explained.
My preference every time is direct response marketing when selling B2B. Write things, with a compelling offer, send them to people. Start by building a database of SEO providers - they all have websites, and create a mailing list from this. Back up the direct mail campaign with awesome content ...
We work with one of the big cruise sites in the UK and it's all about making the site deserve to rank higher by continually improving the site via design & content. Google wants to rank popular sites so you need to (as Simon points out) figure out ways of getting influential sites to talk about y...
You dismissed the most important piece: the first place to start is the redirects. It will take work, but probably not nearly as much as you think. It can be done in a more dynamic fashion assuming the data used for the URLs was pulled from the database. I just helped a website with over 2 mi...
Pricing for different tasks that require the same amount of time from you tells the Customer (and your subconscious) that you're working at a 5 on task x, but working at a 9 on task y simply because it costs/earns more. That seems to be a disconnect. Your time is your most precious asset, and I w...
I hate to be "that guy," but I'm gonna say, "it depends." What I mean by this is it is highly subjective to the market you are in and the target you're going after. However, with that being said, let me share a few of my favorite growth-hacky-type ideas that you might want to consider using to g...
Building backlinks is super complicated task nowadays but below are the strategies that my team has been working with for our clients and they have benefited from the work: 1) Make relevant guest contributions - A lot of high authority blogs have changed their guest contribution policies and mad...
First, get some mobile offers from an affiliate network. Get CPL based deals where the network won't mind the slow steady traffic of residual sales from your blog. Second, use that subscriber list for the same offers, but mind that not all networks allow display AND email traffic to the same crea...