The basics of SEO are: Crawlability: proper HTML mark-up and syntax starting with the document head right down to the <div> structure. If search engine robots can't parse your code then it doesn't matter how relevant it is to the search query. Authority: content that is popular tends to rank we...
From a usability perspective, having all your FAQs on a single page is the best way to go. Most visitors don't want to have to click back and forth between the main FAQ and each answer page. If you feel that each Q&A is deserving to be it's own landing page then I would suggest writing blog post...
It is based on rankings. So if yesterday I was in position 1 and today I am in position 4, there will be a red minus 3 symbol.
It's true that link building has become more difficult and the game has continually evolved. Back in the earlier years of my SEO career we used to engage in comment posting on blogs and forums as a way to get backlinks easily. We no longer engage in these activities unless they're under very spec...
Use Mattermark.com to find them. They have a 14 days free trial. The tool will let you filter by founding and type of company, so it will probably give you what you need.
Products like ZenDesk have a whole system built around help centers and tickets. Discourse and Disqus offer forum-like discussions. WordPress has several forum plugins. And that's just what I can think of off the top of my head. My assumption would be that a deeper search on Google will come ...
Quora to show subject matter expertise and 'nurture' your relationship with cold leads to generate more educated and eager signups. We did an episode on Quora marketing: (https://anchor.fm/marketing-automation/episodes/A-Quick-Intro-To-Quora-Marketing---General-Strategy-e1vlpr/a-a4noru) https...
Good question. 6% churn per month on $5M is $300,000. Seems like a lot of money to me without even knowing your cost of customer acquisition. It's like trying to fill a leaking bucket. A little uptick in churn rate will have a HUGE NEGATIVE impact on your valuation: you reduce your LTV and ARPA w...
From what I understand, you are trying to help an SEO agency sell to other agencies that themselves sell to dental/medical companies? It's tricky without knowing more details, since this question keeps coming to mind: Why is the SEO agency interested in white-labelling their services to agencies...
All your questions predicate/depend on site's monetization strategy. For example, if current pages all have great SEO traction in SERPs than any site change best be well thought out + in general the HTML structure should... 1) Only fix any existing HTML errors, as reported by the W3C validator....