Because the startup costs to get a lot of their customers actually set up on their platform are too high, so free trials for say, 14 days, are out of the question. For example, take a look at http://www.curalate.com/ which uses some really amazing technology to track a customer's brand imagery ...
There are no real "hacks" to reaching customers. It's just a bunch of hard work -- in 4 real steps: 1. Strategy -- identify what makes you unique / how you drive unique value to that "dream client" 2. Process -- put in place the steps to email / call / connect with them 3. Tools -- use smart to...