I know you've already decided to use a bid management platform. However, I'd like to share with you my experiences. As an SEM agency managing $30 million+/year, we've invested tens of thousands of dollars into streamlining our work effort with a bid management platform. We've specifically used M...
I think this is a great thing. As with any industry, sometimes something major needs to happen to weed out the riff-raff. Keywords should not be the focus, and for real agencies they haven't been for a while now. While SEOs used to promote 'more traffic to your website', what they really should h...
It's sort of an own vs. rent question. You can get advice on demand from someone on clarity whenever you want, but it's not likely they will go to bat (or go to bat for free) in the same way someone with equity will. I viciously defended equity in my first company but my partner and I were respo...
As the business or product is not described, I will answer it for a general SaaS product. Think from the reseller's point of view. Why will you try to sell it to your community (users/clients/followers). Don't think only about revenue opportunities, but opportunities at all. 1. Commissions, fir...
Hi, First of all, well done for all the amazing things that you've already done. This in itself is already a great achievement. You are correct about the processes that you need to do and if I understand your question, you want to know how you can recruit the relevant professional with a limite...
Very few brands will openly discuss how much they spend in advertising. This is a highly-sensitive data and a competitive advantage. You can use industry averages for cost of acquisitions, however. If you use $1 per click and/or $15 per client acquisition, for example, you can do simple math to ...
Let's take the example of a single keyword, which we aren't sure how it'll perform. We'll need to make a few more assumptions to get started. Hopefully, you can produce these based on similar activity in the account, or on your site. You'll need an Average Order Value assumption first. If y...
It's a difficult one to answer because Hubspot is a continuously evolving platform. What isn't working so well today will be great tomorrow. The speed at which they are developing is mind blowing. I've been watching this now for 1.5 years and it's pretty amazing. They're doing some pretty cool s...
There is a LOT to unpack here, and without knowing a lot more about your process, ideal client, the problem you're solving for them, it is hard to give a detailed and concise answer. But I'll give an "In general" one: Sales are often held up my a lack of accountability or the ability to make a ...
I'm unclear about your requirement for "industrial". But i can offer Nimbus Portal Technologies as a success - they offer document management and secure team/client communications in the cloud. http://www.nimbushome.com/ They are the dominant supplier in AU/NZ mainly because they integrate with...