First of all: good luck. Seeing how you have a limited budget, I would select the following 3 strategies: 1. Affiliate marketing: offer affiliates a fee for every referral that converts into an actual ‘sale’. This way, you aren’t really paying anything out of pocket, but rather the payment is co...
Here are some answers for you that I believe will help you. 1. You should implement a long term and short term strategy right at the beginning. What I mean is that there are essential parts to your marketing like SEO and content marketing that you need to implement right in the beginning, but ...
Join an incubator program. Many of them have direct connects with media outlets and global news stations. If you are on the West Coast, I recommend, www.desarrollode.org or 500 start ups.
A specific solution just came to mind utilizing wooCommerce. If WordPress is your platform, this could be very simple with a subscriptions plugin.
Hi, I have been a PHP developer for 13 years and have experience building enterprise applications. What framework are you using? Most PHP frameworks have a built in authentication and authorization mechanism. For example, Yii has a builtin RBAC system that allow you to define a hierarchical perm...
Firstly - it is not always about spending a fortune on marketing and advertising. It is more about laws of physics than math. If you can put enough force into things that all increase the energy of that force - meaning, doing less isolated efforts of marketing but more integrated approach. Look ...
I very much disagree with Mark's assessment. You shouldn't compensate this person for the COO role until they are confirmed into this role and working full-time in this capacity. If they are a part time medical advisor, they should have a very small amount of equity to begin with. It would de...
First and foremost you need to look at all ways to fund your start-up not just outside investment. How far can you bootstrap your start-up and self fund? Are their ways to get your first clients to fund development for in return for free life-time use etc. If this is not possible then you move...
The best approach for building referrals into your sign-up process is going to depend heavily on what it is your users are signing up for. Is it something performance-based, like a fitness or language learning app, where the user can challenge a friend to compete with them for a higher score? Is...
I'm going to give you a personal experience. I wanted some business experts to join a panel of judges and this was my "execution plan": Research universities and non-profits where this executives or business people give their time. Why? Most successful people that can teach (both are dif...