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It can depend on the type of book and goal for your book. But the strategies I know of working and that have worked for me. Involved building an audience of your own and leveraging other peoples audiences. So if you don't have an audience go through and find the thought leaders and personalitie...

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Depending on the data, you can either use one of the following. Google Spreeshet / Charts: I use this for real time analytics generated from our system to quickly visualize the information. There's a simple JSON API that lets you pull that in although their is limits on the amount of rows you c...

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There is really no single "best strategy" that will guarantee success (i.e admission to one of the top accelerators). That said, over the years, a lot of lessons have been learnt about must-haves in your application to give yourself the best possible shot. For e.g. [1] http://ycuniverse.com/yc-...

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I've been using perfectaudience.com and found great success. It's very easy to use and the results have consistently been above average. It's Facebook specific but where are most people spending their time? Facebook.

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The best thing to do to start any kind of sales or relationship building process with a Fortune 500 company is to recruit willing champions of you and your company. The good thing about Fortune 500 companies is that there are *lots* of people who you can potentially recruit. Many of them are ac...

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I'd say the best source of ideas on more effective referral programs are to ask your referral sources. Even surveying them with a very simple survey could not only provide some added insights but also reinforce your gratitude for their continued loyalty. What you might be under-estimating is ...

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That's a much more complicated question than it appears to be, as there are multiple sources which will get you some of the inventory, but nothing which will get you all of the inventory. If you look at an OTA, they are pulling from typical sources like SABRE or Amadeus, but also from what is in ...

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Having looked at your website, I'd suggest that an overhaul of your site is likely required prior to spending too much on new initiatives. I find the overall messaging of the site confusing and somewhat inconsistent with the description you've provided in your question detail. I'd be happy to s...

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I'd ask Rocco Baldassarre. He is the best online marketing consultant I've ever seen and can surely give you concrete advice. Said that, my advice would be a) your own e-commerce store so you can drive traffic to it without losing money on commissions b) learn from best selling products (you ca...

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