Niche down to help a certain kind of client. Find out what serious problems you solve for them with your solutions. Don't talk about SEO or web design: you'll turn yourself into a commodity if you do. See this: https://www.jasonkanigan.org/what-to-do-if-you-are-a-commodity/
I've watched different companies struggle with customer acquisition, and I myself struggled with it. I doesn't matter if its a physical product, a service or an app. Attention costs a lot of money, usually more than we can afford. Paid acquisition should never be your main driver of new users, ...
For home services, Fridge Magnets are hands down the best marketing tool. US average is every person in a household visits their fridge 13x times daily, so 13x * 365 days/year == 4745 impressions for <$5 one time fee to have magnet manufactured + mailed to homes. Talk with people familiar with ...
Identify why freelancers would be willing to join a paid community when there are so many free communities already available to them. In order to get people to join and stay they must know what value you can bring that they can't get elsewhere without paying. It is difficult to keep people act...
My preference every time is direct response marketing when selling B2B. Write things, with a compelling offer, send them to people. Start by building a database of SEO providers - they all have websites, and create a mailing list from this. Back up the direct mail campaign with awesome content ...
Being a freelance developer for the last 10 years or so, I have seen and used almost every project management software you can think of, open-source and closed, and I have found that the "best bug tracking tool" completely depends on your process. I employ and direct teams in an Agile process tha...
How many new clients and what types of clients (individual, business)? Local? Here is a pick list of strategies I know work: If he has a large, satisfied base, use them for referrals and to get their friends to seminars that he hosts. He could partner with a stock brokerage firm (they usually don...
The best defence is a strong offence. Said another way, the best companies don't spend too much time looking in the rear-view mirror, and instead focusing on the drive ahead. Most web and mobile businesses are not defensible by true I.P but rather speed of execution, great design, responsive an...
We work with one of the big cruise sites in the UK and it's all about making the site deserve to rank higher by continually improving the site via design & content. Google wants to rank popular sites so you need to (as Simon points out) figure out ways of getting influential sites to talk about y...
http://makersrow.com - this is probably your best bet. I wouldn't use a website though. I'd talk to entrepreneurs and creators of high tech textiles in the USA. Look specifically at http://titintech.com and Klymit jacket. Reach out to those founders and learn as much as possible. Both of th...