A pre-launch raise is really hard but not impossible. I raised a seed round for a mobile app that hasn't launched but it was quite honestly incredibly difficult and I wouldn't recommend others trying it! I answered a question about when is best to raise under what circumstances here: https://...
Start by reviewing everything your competitors do.
Some of this is stage dependent and all of it is highly dependent on the team above the product manager. The simplest answer of course is to find PM's from companies who have had exemplary success where the Product Manager candidate either led prior success or was exposed to it in a meaningful ...
Having a smart call to action at the end of each blog post is generally a good practice. Make it stand out, and make sure to add value to the visitor by signing up. I strongly recommend A/B testing (also called split-testing) your sign up call to action. That's the only way for you to improve t...
That is always a tuff call, to take the profit at the start of the project or to make a great profit at the end. Not only is this tuff for you, your customer has the same analysis. I would offer plans that do both, that would give you a mix of the upfront revenue that you need and back end profi...
Use Google Forms. It works well to conduct surveys. They have lot of the functionality built in. You can use it for a number of other things as well.
I've been developing web and iPhone apps for a while and I usually recommend to first use the provided sharing mechanisms. They provide great flexibility and as well don't require your app to request permissions on external networks. Using the iOS SDK sharing components will also save you preciou...
This really depends on the idea that you want to test. Remember, a test is just a test, and not a complete depiction of how your actual business will do once it launches as that greatly depends not only on your product, but also on how your business is managed and what value you provide to the cu...
The key is to keep it simple at first and focus on rewarding the right behaviour. You can start by setting a gross revenue goal for the quarter, share with the team, and tell them if we hit that, that everyone will get a bonus. So in some sense, it's not about profit sharing at first. The reas...
Mashable is the best blog a tech CEO should connect with. There are literally hundreds of books to sort through and you need to find books specific to what you are doing and what you will connect with.