If I understand you correctly, you're saying a customer agreed to pay you for services (product and/or support), either through posted prices and a shrink-wrapped license or through a written contract, and then you provided those services, and then they didn't pay? And you're asking whether it's...
Response rate depends completely on the effectiveness of your material, quality of your product and site, brand recognition, commissions, etc. Regardless, with affiliates, the more the better. You are paying commission. There is no real negative to having more effective affiliates.
If your product relies heavily on a successful growth-loop through social sharing, you simply *must* run the social component "live in the stream." The value of the data you will collect far outweighs any concerns over someone guessing what you're doing by the social shares. See my answer about...
The suggestion by James is great. Here is another good option that you can look into: http://www.amazon.com/Guerilla-Marketing-Inexpensive-Strategies-Business/dp/0618785914/ref=sr_1_1?ie=UTF8&qid=1383588504&sr=8-1&keywords=guerilla+marketing Great foundation for the basics of marketing.
Your support software should cater to your needs, depending on how your business operates. Fiver uses Vanilla forum and Zendesk. Thumbtack uses Zendesk. Not sure about AirBNB, their help center seems to be custom. Depending on how well funded your are, I would recommend starting with a free pla...
The concept of having a directory to get advice has been around for years .. earliest occurance I can find is 1999 with Ingenio.com (acquired by AT&T). In todays world, there's www.healthtap.com | http://helpouts.google.com + many many others. The key is community & liquidity. Marketplaces are...
I'm not a .COM purist. In fact I own quite a few .ME domains and have sold half a dozen of them or so. However, building a business or brand on a non-.COM extension like .ME requires some additional analysis. It's impossible to advise you on which name / domain to choose in the absence of the ...
Instead of looking at who does what .. why not look at the things that need to get done for a small techology team. Product: 6 people - 3 full stack engineers - 2 front end developers - 1 designer / product person Marketing & Community, 1 person - Full time hire, or CEO Support & Operations, 1...
Trying to get free advice about starting an international pharmaceutical company probably isn't the best way to go, man. That's your biggest red tape.