Yeah, this is a really interesting question.I would be thinking about: 1. An open letter from the CEO of your hotel chain that's hosted on your website. Something that shows empathy with customers who are considering booking your hotel but are majorly put off by the terrorist events. A letter th...
Hi, Doing lunch and learns is a great way to get the word out about your business. Here's the catch; who are you selling to? Employees may be very interested in what you have to say but do they get to make decisions on how training budgets are spent? It's a real question. In some businesses ...
When I give talks about content monetization, someone usually asks about piracy protection. There is no way to protect against piracy. My suggestion is always monetize piracy. How exactly you do this depends on your product. P2P content provision can be used in many ways to boost marketing tra...
Use HARO (Help A Reporter Out) and sign up for free so you can see the daily offers for reporters looking for people to interview, then respond to the targeted topics you are interested in being interviewed for as an expert.
Clients before hire/ income before expense BUT start the interview process now too
My suggestion would be to only spend time and energy on PR activity that serves a greater purpose than winning the contest. While this is a great excuse/reminder that PR is important, think beyond the startup battle. Look at this as an opportunity to tell your story. Here are some thoughts that...
With 17+ years in PR, and my work as chair/co-chair with the MIT Enterprise Forum in Chicago, let me add to what has already been said. You have two industries (aka targets) to approach - technology & advertising. Try to include a demo video in your media pitch/kit. Create and tell a story t...
Google Docs and Word both have templates available.
Practice makes perfect! If you have friends, family and/or mentors, practice for them and ask for constructive criticism. If you do it 100+ times and it's all positive feedback, there is no reason not to feel confident. I just went through @INcubes accelerator program - probably practiced my p...
There are a handful of great PR agencies for mobile consumer apps in SF & NY but for a consumer launch, a great PR agency isn't sufficient to garner widespread coverage. With so much actual product awareness for new apps being driven by Twitter (and to a lesser extent Facebook), traditional PR...