It's difficult to give specific advice without knowing the actual traffic level(1) and type of ads and placements(2) you have on your website but I'll make the assumption that those visitors don't record visits of extraordinary length resulting in at least several hundreds of thousands of pagevie...
This question is really hard to answer without knowing about what kind of exact B2B business we are talking about. However it is very easy to split test the whole process. You can use a free solution like Google Optimize or paid tools like: https://vwo.com/ab-testing/ Just make sure to attribut...
Being a part time artist, I can say the pricing structure depends on the category of artwork and the artist's background. Not to forget if you are dealing with similar structure as subscription boxes it is imperative to know what is your central product concept. Installation and procurement costs...
Do not consider this as a fixed and rigid decision. Consider this more like an opportunity to realize that you should test your pricing strategy as early as possible or at least now. Every pricing strategy you choose does work, the question is can you find your optimum? In your position, I'd re...
There are numerous possibilities. What was the original strategy outlined in your business model? Before even considering pricing you should understand that you need a value proposition. You also need to target a market segment with whom you are going to develop relationships. You also should b...
I think at this stage there are a couple things to research 1) your audience and their behavior in trying new things 2) Test it out... it's really hard to tell unless you try it and see what works. Most companies are using the freemium approach only cuz it makes sense with their product/service b...
Hi, I understand that it feels that it makes no sense, but you are right that it feels right in some way. I actually wrote about this, How is SaaS different from MRR? People get confused a lot about it and think they can adapt monetization strategy to the model. Please read https://medium.com/@JD...
Are you the manufacturer or reseller? If you are the reseller, typically about 40-50% above cost. Use the MSRP as an indicator.
Suppose you're a customer buying from yourself. Why? What reasons do you find persuasive? If identical products can be purchased for a fraction of a price elsewhere ... and that "elsewhere" is more visible than you, then you'll have a difficult time. If, on the other hand, your offering is un...
I've attended this class in-person and the video version of Michael Dearing's class on pricing is great. You can see it here: http://vimeopro.com/harrisonmetalshorts/pricing If you haven't already done so, I'd carefully study the effectiveness and uptake of "premium" services already offered by...