You have two questions. One is how to actually establish a price or pricing plans, the other are tactics most useful after pricing has been established. I think Laura provides some great tactics around pricing but as I read her answer, I think it addresses the tactics part less than the pricing...
STOP!!! DON'T DO IT. GO GET A REAL JOB!! PLEASE! You don't plan to be a consultant. You become a consultant because the experience and wisdom you have is so obvious that those around you are eager to pay you for your insight. It's a calling -- not a job. Giving your "business advice" to a st...
Hi - I work in HR and have lots of experience designing and implementing commission schemes for a range of sales roles. Happy to support with some more information - to determine the best commission structure you need to be clear on what behaviour or result you want to motivate, and also take i...
Do in-depth competition research. Find people doing exactly what you do and call/email and ask for pricing. Make sure you have exact specs for the "job" mapped out and use the same exact details for everyone you call. If you can't find anyone at all who does what you want to do you should dig d...
Great question - my firm builds and helps migrate/support dozens of mobile apps each year. There are several questions that need to be answered before a reliable estimate can be given. For example, are you strictly seeking a native mobile app? If so, which platforms? Will the mobile apps shar...
I'm concerned that I don't see a back end to your funnel here. Looks like you only have small, medium, and large of one service. Rather than concentrating on discounts and discounting methodology, why don't you look at Cost of Customer Acquisition? If you knew that number, you'd know what you h...
You're doing it all wrong. Grow this baby and sell it for more. Hire yourself a strategist to work with you on this.
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Hi, Andy Jacob here....I haven't heard you mention that people want the product? I would make sure people actually will replace what they are currently using first..
Issuing stock options to employees in a private closely held company can be a complicated matter, from both a legal and tax perspective. The exercise price per share should definitely not be an arbitrary number. It should be the fair market value of the shares on the day the stock options are g...