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You should make the name that the donor sees on their credit card match the brand name as close as possible. Structurally though, your npo should be collecting the money directly. Having built Canada's first - and at the time it was operational - largest crowdfunding platform for charities, I'd...

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As is my way, I have to answer tangentially: People hate reading documentation. Essentially no one will read the quick start guide, and those who do will have poor retention. This is not just a pithy quote, but driven by years of research into cognitive psychology. You cannot provide training aro...

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There are so many tools its actually difficult to make a final definition of which one would be the best. My team uses google drive, but dropbox also works. Here is a short list, you would want to go with the corporate version of each 1. Google Drive 2. Dropbox 3. Box.com 4. Basecamp.com 5. Pr...

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You should try Balsamiq for this. After this you might consider InVision for displaying working and designed solutions

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Choose the platform where your market is. And quickly figure out your cost of customer acquisition so you'll know how much you can afford to invest in marketing so your business model has a chance to be viable. That either sounds obvious (and I can hear certain readers already saying "Duh...") o...

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You are asking one question and inferring another. Do you want to know if it is possible to raise that amount on a crowdsourced site or are you asking for the best crowdsourcing site for your fundraising? In short, yes. It is entirely possible to raise that level of funding without a VC and on c...

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Shopify is best use case for $0 to $1M ish, depending on product line, how many transactions that makes up, and if their are some custom things that are not possible on Shopify that realistically lead to huge gains that would cover more costs of a custom solution with something like magento. I r...

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I think the main reason would be the obviously mis-perception of the value of your company. I do believe people still look at crowdfunding sites like kickstarter and indiegogo as hobby or fun-type of investing as opposed to serious investment. Another reason would be the amount of investment doll...

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The 1st thing you should do it to identify 100 potential customers from your group to approach them and to offer them to use the platform to test it out. These people will not only give you feedback on how to improve it but also will give you testimonials for your website. The next thing to do...

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There are quite a few issues multiplying apps on the app store itself. So I'd save that for a time when you have some very precise discovery to do. My recommended growth hack strictly for a short-term test is to price the app on the store at the lowest figure you want to test, while naming a ran...

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