You don't create a business plan in the traditional sense of a business plan. It's a totally inefficient and outdated way to think about how to start, run and grow an app-based business. The best way to pitch investors is with the app itself. That is to say, unless you and your team have relev...
One challenge that you may be facing is that Africa has a tremendous problem with fraudulent businesses running online and telephone scams. With that said, some industry experts say that Africa is still a developing country and offers many great opportunities such as commercial real estate. Ho...
SOM refers to the portion of the market that your business COULD actually capture, as you stated: "[the] % [you] can realistically achieve from the SAM." Let's use an analogy to break this down - and pretend you are talking about fishing instead of project management software. TAM refers to all...
I think at this stage there are a couple things to research 1) your audience and their behavior in trying new things 2) Test it out... it's really hard to tell unless you try it and see what works. Most companies are using the freemium approach only cuz it makes sense with their product/service b...
I have been away with a bad leg. And I don't agree with the answers so far (sorry). So to begin with, what resources do you have? Other people, time, money? These play a role in your choices and the reach you can achieve. If no one knows you exist, you won't get any customers, will you? It all c...
When you say "2 platform app" are you referring to a multi-sided platform? or specifically a 2 sided marketplace? Like Uber that has a driver and a passenger? If this is the case I recommend you reading about multisided platforms — https://www.amazon.com.br/Matchmakers-New-Economics-Multisided-Pl...
First off, you have to find out who would be willing to pay for this. All the information you describe here is already out there online, if you have the knowledge and the time to research it. In my view, your segments should be found with people, who are too busy to build a schedule themselves, ...
You don't need anything other than a B1 + the right rental agreements in place. You can have a building where one floor is residential and one floor is office space, that's perfectly normal usage. With regards to setting up co-working spaces, there are loads of them now. So you should consid...
I'm concerned that I don't see a back end to your funnel here. Looks like you only have small, medium, and large of one service. Rather than concentrating on discounts and discounting methodology, why don't you look at Cost of Customer Acquisition? If you knew that number, you'd know what you h...
Happy to sign a reasonable NDA and take a call.