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Results for: Personalization

I do a lot of business with people on Elance (which is now being merged into Upwork and is going away, so stick with Upwork). The real challenge for US-based workers (which you may or may not be) is the price competitive nature of jobs when competing against an international workforce. There are ...

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Sarah is correct here. Becoming an influencer or authority in any area takes time and dedication, is not something you can typically leverage over night. My suggestions to you is stick to a hyper targeted niche, narrow down your vision and scale back all efforts to the most minimal most targete...

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I'm going to be making some assumptions with the hope that my answer will be helpful to you (if the assumptions are correct) and others. 1. Make sure YOU are "running" all marketing. By this I mean that those you hire should be following your strategy - not creating it. They should be communicat...

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Before hiring someone you would do yourself a big favor by running through some early low-fidelity prototyping. Start by sketching it out on stickynotes, get the flow down and get into the experience. You can move to a high-fidelity clickable prototype after a few iterations, possibly hiring a gr...

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If your concern is from an ethical standpoint or a concern over a segregation of duties, there is no problem at all having your tax person handling your bookkeeping. The bigger issue is something that few people understand about accountants. There are different specialties within accounting, a...

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One approach to doing this is to use the old Radio Publicity model... which has made many a person a fortune... This is how I built my first opt-in list back in the 90s, using Radio Interviews with people sending me letters, using Postal mail. Hire someone to... 1) Read Dean's book. 2) Work o...

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It's a balancing act. You're absolutely right in the observation that the hero is the client, but when a coach tells their own story the reader builds trust. They think, "this person had the same struggle as me and understands what the process is like, therefore I will trust the to relate to my p...

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1. Differentiate Between Days to Produce and Days to Create I pre-schedule which days (and time blocks in those days) will be for money making activities (literally those activities that are directly linked to income generation such as being on stage and speaking, in a room with my clients, closi...

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There is SO much here to unpack ...... First, congratulations on your past successes. That has certainly shaped you and made you who you are. There are benefits to working for someone to learn, but if they simply see you as an employee - a replaceable widget maker - then it is time to move on. ...

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