I always suggest going "uncomfortably narrow" initially so that you can really dial in the user experience and build liquidity first. Going broad will be tougher as there's too much noise to signal. Also, it's best to fake the supply side initially of you can to improve the buyers side first, t...
[I'm Founder of isocket, the worlds largest marketplace for "premium" ad inventory] This question assumes (perhaps wrongly) that 1) a SSP and an exchange platform are all that different and 2) publishers don't understand what SSPs do and are staying away from them due to ignorance. It may be th...
One option is to allow sorting on different facets, and default to one that levels the playing field a bit. For example, instead of showing the tutors with the highest ratings, perhaps you could show the tutors with the highest ratings in the last 14 days (average of the last 14 days' reviews on...
Good question - digital B2B is definitely a particular challenge. One factor that determines the approach is the nature of your potential buyers' online habits. For example, if a significant percentage of your potential buyers use X social network, it makes sense to develop strategic marketing ...
First of all, congrats on starting your business! I was head of product for a marketplace company in the hiring space for 4 years so I have a significant amount of experience building a marketplace similar to yours from the ground up. I also know how challenging it can be to reach your customer b...
What type of product would you be selling in EU? There are quite some specialised, regional platforms. Coolblue is another Benelux platform e.g.
Strange, I answered this question a few days ago here: https://clarity.fm/a/2890 but this seems to be a repost of the exact same question. Andrew's comments are spot-on about building a waiting list while you build your product. You want to be able to point to a meaningful uptake of customers...
You can read about Zaarly, which was a 2-sided reverse Craigslist, and their struggles with pricing and the ultimate impact it had on their decision to change to a storefront only tool. * http://techcrunch.com/2013/03/09/zaarly-shutters-its-reverse-craigslist-marketplace-goes-all-in-on-virtual-...
in my experience it is better not to create the wheel from allover again unless it is very big wheel. So if the business size is small or even medium then i would recommend to subscribe in any marketplace that is already there till the business's size justifies the expenses that will incur to hav...
Hi there - There are two parts to the answer. First, it's very important to have a site map that is both current and does not have any URLs in it that return a status code other than a 200. Even 301 redirected URLs should not be in there. Also, the site map should not have more than 50,000 URLs....