Hi, my name is Kruno. I have one SaaS application from which you can sell your services. I have investigated a couple of years ago some pricing models and my conclusion was that the only thing that can get us more money is to scale our business (get more customers which will do microtransactions ...
Online coaching is a great space right now, and I'm glad to see someone with real-world coaching experience making the shift. The agency I started worked primarily in the fitness industry, and I helped plan, market, design, and build over 300 websites for personal trainers, gyms, and online coa...
Personalizing digital marketing campaigns is an essential strategy for connecting with individual customers and segments of your target audience. Here are some ways to personalize your campaigns: Collect data on your audience: Use data from website analytics, social media engagement, and cus...
Ask them to brief explain their methodology and most important the KPI's that they will track thru your project. That way you can compare different agencies KPI's and see the ones that make sense with your business goals. A few ones to exemplify: General: Traffic, Sources, Conversion Rate, Bounc...
I'm a positioning and messaging expert, working now and previously for several software companies in CMO type roles. Ideally you'll want to focus on your propositions to both sellers and buyers independently. You concept is dependant on providing the mechanism for bringing these markets togethe...
Can you give any industry specific data? What types of products are you selling?
The answer to this question is surprisingly pretty simple and it depends on who your target group is. If it is a subgroup of your competitors' users, then do engage where they already talk about your competitors. If your target group is people who don't use the product yet, then go where those pe...
The first question you need to answer is who is your audience? Who are you trying to reach with your advertising? If for example, you were promoting a local restaurant, Facebook may be a good choice. If you are trying to reach business owners, LinkedIn may be a good choice (its more expensive tho...
Firstly - it is not always about spending a fortune on marketing and advertising. It is more about laws of physics than math. If you can put enough force into things that all increase the energy of that force - meaning, doing less isolated efforts of marketing but more integrated approach. Look ...
Betalist and similar startup "launch" sites house a pretty updated list of software-based products that are being built. Betalist in particular is for beta level software projects, so at the point when they'd be looking for these types of solutions.