Develop a good sense of who these type of users are... you might find that they congregate on Twitter - therefore you should focus on building a good following there. Maybe your demographic doesn't use social media in which case you have find them in person and find the common places of where o...
"What's the best way to interest busy consultants ... ?" As a busy consultant myself, I can say that you missed an opportunity right here. I read your question from start to finish, but it told me NOTHING about what you offer. By the end of the paragraph, all I know is that you're trying to se...
If I was you I would talk to those companies that have had great approach with retailers and learn from them. Some of this companies (not limit to this list) are: Reserve, Foursquare, Yelp, Density, Estimote Learn from them, maybe even partner with them
You can charge $2.33 per 30 secs So if you get 200 visitors per day, you can expect to make $464 per banner ad. Tho, There are many conditions that can change this calculation.
At first you should add Trust Seals if you haven't already. The next thing to do is get a few Instagram influencers to promote your product. User Generated Content (UGC) is a great trust builder. You should generate UGC from your retargeting campaigns as well. Also if I may ask why are you not ru...
Hello! Co-working spaces are places that people enjoy going to, especially mini startups, sole proprietors, developers, designers, etc. So at least you know there can be a market. Now, to figure out exactly which is your target market, you can do so by literally "asking" people... (not like you'...
Well done! You now realize that it is not the idea alone that matters. Too many would-be entrepreneurs miss this understanding. Marketing is an art when done correctly. It must be rooted in the 4Ps as we say, but it MUST be uniquely inspired by the goods and/or services that need to be "Crossin...
Yes. Use the "Link Text" in your facebook ads to A/B test various domain names. To do this, simply launch a few identical ads, and only change the link text to say the variation of the domain name you are considering. The ad with the highest CTR (not conversion rate or other KPI) will be th...
amazing question. Relevant to me right as I look for a developer myself. There are not a lot of people looking for app developers, so ads would have been the last thing I would have suggested. An easily scalable business model is to hire local sales contractors to find and funnel leads thems...
For four years, I was the marketing manager at Axial, a two sided marketplace that matches investors with companies looking to sell their businesses. We figured out the chicken and egg problem, then figured out how to market and sell each side in a way that scaled. When you think about building...