Personally, I think there needs to be one, anchor Twitter account, and it has to be YOU. Not the blog, not the company, but you the person. You can (and should) still tweet about the blog, the company, and the industry (because that's part of who you are), but if I don't see some authenticity, I ...
I think if you're going to pursue a studio approach, you should assume that you will not be able to raise much in the way of outside equity funding. Most investors do not want to invest in a team that is pursuing multiple projects at the same time for a variety of reasons. To the extent that ...
You don't post the entirety of any article. You link users off to the actual site (or iframe it in even or open a new view on a mobile app with a back button). You cite the source. OpenGraph tags (and other meta tags) are typically fair game for previews and such. Saving articles for offline use...
I don't even know how to answer this. Do you know what the difference between McDonalds and the local burger joint that is filing for bankruptcy is? It's marketing. McDonalds is worth billions of dollars not because of the quality of their food, but because of their marketing. Marketing is ...
Google Analytics is the best free tool out there for this. Make sure that you are focusing your report on conversions - how many/what percentage of website visitors are taking action (filling out a form, buying a product, etc.). If you're interested in paying for help, you should check out Moz ...
That's fine. How can I review your web app? Is there a web address where I can download it or should we do it on a call? I have developed over 50 web and mobile apps, so I can provide the guidance you need. I would be happy to schedule a call with you to review your web app. Bruce
We use sprout social. They have a free tier and pretty complete. http://sproutsocial.com
Are some of your friends online marketing experts? Do they study the trends and understand the dynamics of content creation? I am guessing your friends read a ton of fashion blogs, they just don't know it. The short version of the advice would be: use your WordPress blog as the hub of your enti...
You need to adopt integrated approach to market planning, strategy design, and execution. And, that starts with how the business is positioned across internet. Website, Content, Social Media Presence, Media specific strategy et al forms some of the ingredients. People engagement follows planned m...