Always look for the free avenues first before putting down any dollars as you are running lean as it is. Look to on-line forums, groups in your target market that are discussing the subject area and begin engaging and sharing insights to show credibility for your offering. As you move forward, be...
Those two things are not mutually exclusive (you can do both). Can you give more information?
Very few brands will openly discuss how much they spend in advertising. This is a highly-sensitive data and a competitive advantage. You can use industry averages for cost of acquisitions, however. If you use $1 per click and/or $15 per client acquisition, for example, you can do simple math to ...
Ask them to brief explain their methodology and most important the KPI's that they will track thru your project. That way you can compare different agencies KPI's and see the ones that make sense with your business goals. A few ones to exemplify: General: Traffic, Sources, Conversion Rate, Bounc...
Enter your answer issue a press release and try to solve the problem, you can use press release services or ask a reporter of your local newspaper to do a story on the solution. Bad press and bad things can happen, it is the manager job to do crisis management, repair the damage, and regain rep...
Try using Geckoboard. There is definitely a time investment in the setup, but you can get a great suite of products/metrics integrated into one dashboard. https://www.geckoboard.com/
If your product relies heavily on a successful growth-loop through social sharing, you simply *must* run the social component "live in the stream." The value of the data you will collect far outweighs any concerns over someone guessing what you're doing by the social shares. See my answer about...
Groups are mostly formed of individuals. So, what do individuals mostly look for in a social media? Individuals can use the social media for personal reasons, which may be for keeping in touch with the latest technology, news, gossip, and happenings around the world or in their own locality. Soci...
There are a number of pre-built social media platforms designed to allow people to quickly create their own social networks such as ning.com and Dolphin. The problem is that if your idea is truly unique, then these platforms probably won't have the tools you need to accomplish what you're looking...
Great question! I am an attorney, and have experience from both a legal perspective and a business perspective. I hope my thoughts on the matter are helpful. In a situation where the integrity of your business is called into question, and the trust of your customers has been shaken, you need to...