Competing in this category when there are so many dominant incumbents is really difficult. You'll need a product that significantly leapfrogs that of the existing leaders, which means it's likely mobile-first and focuses on a simplified, minimalistic user experience that delivers on the core use...
Start with creating your USP (aka Message). This message will be the statement that sums up the reasons for doing business with you from THEIR perspective based on what THEY want (versus why YOU think they should do business with you). It may feature a unique ability your company can provide -...
It's all about building a relationship with these journalists and bloggers. You want them in your pocket long term. Ultimately, they are usually interested in the same things as you, which gives you a chance to connect on a deeper level and make an online friend. If you make a friend, then maybe...
I like to approach these things with big wins. One, ask yourself who your message would help? Who would find this really valuable? It may not be people you'd typically think. Look outside of your industry. Find where those people hangout online. Where are they on Facebook? What are they readi...
You can still do it anyway. This is the old method. Replace the search keyword. Also Facebook intends to launch conversational search soon. So do not build one unless you intend to code it yourself https://www.facebook.com/search/results.php?q=trident%20bkc&type=eposts&init=quick&tas=0.0997840831...
Enter your answer issue a press release and try to solve the problem, you can use press release services or ask a reporter of your local newspaper to do a story on the solution. Bad press and bad things can happen, it is the manager job to do crisis management, repair the damage, and regain rep...
Try using Geckoboard. There is definitely a time investment in the setup, but you can get a great suite of products/metrics integrated into one dashboard. https://www.geckoboard.com/
If your product relies heavily on a successful growth-loop through social sharing, you simply *must* run the social component "live in the stream." The value of the data you will collect far outweighs any concerns over someone guessing what you're doing by the social shares. See my answer about...
Groups are mostly formed of individuals. So, what do individuals mostly look for in a social media? Individuals can use the social media for personal reasons, which may be for keeping in touch with the latest technology, news, gossip, and happenings around the world or in their own locality. Soci...
Dilip was very kind in his response. My answer might be a bit on the "tough love" side. But that's for you to decide. My intention, just for the record, is to help you (and those like you) on your path to success. And that starts with having a viable philosophy about entrepreneurial-ism and busin...