Choose the platform where your market is. And quickly figure out your cost of customer acquisition so you'll know how much you can afford to invest in marketing so your business model has a chance to be viable. That either sounds obvious (and I can hear certain readers already saying "Duh...") o...
I'll answer the question two ways. First, to give you the answer you're asked for: The best way to promote a brand story today is through short (under 2 minutes) video clips. If your products are being prototyped, it's an opportunity to shoot video of the process, you and your team's passion f...
Yes FB is very strict about 20% test rule on the images. I typically do this.. 1 - Find an awesome image form free website (here are some) http://www.gratisography.com/ www.unsplash.com 2 - Add text or puzzle I want on this image 3 - Check the 20% rule using FB grid tool https://www.facebook.c...
I know this is a tricky problem to solve on optimizing costs and trying to get customers refer your service. Referral schemes work perfectly where incremental costs of adding additional service is marginal, like the case of DropBox. When the incremental costs are a significant portion and adding...
If your talking about the pixel quality it depends on your brand. The content of the video is far more important. You should take into account on a broader level whether an explain-er video will increase conversions verse a text based explanation due to trade offs. Video: Visual elements help w...
This is a great question. I personally use Apple TV. And only use about 1:8 of their apps. I'm curious about your work. Please provide me with info ;)
In order to build a bigger fanbase start by creating some anticipation post on social media as well as your blog. You can even release parts of the e-book an an opt-in to email them when it's complete. In the anticipation stage however, I would not recommend going with pay per click or Facebook ...
Well, the most basic answer is that you could look for certifications. However, that only takes you so far. Any PPC professional worth his/her salt also has experience with PPC management software (Kenshoo, Marin, Acquisio), etc. Ask what experience they have and what they like dislike. I hav...
Here are some tricks that work for me: + Laser the audience so that they are the best fit for the offer. Using interests, age, location, etc. or you will just flush money down the toilet. + Make sure ad images & copy match the landing page style so it feels seamless as visitors click thru + Op...
Why not offer all three as services? All are so helpful and appeal to a wide audience. Is there a reason you are narrowing it down to one of those options? You should always be learning anyway, so I love your drive to learn more when a project comes in, but create your own projects in order to ex...