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Results for: Marketing Strategy

You ask an interesting question. AI is a broad field. Are you planning to specialize or generalize your content? In a world where traditional subscription-based media struggles to stay afloat, you are choosing a risky option to deliver content. I have been in magazine and book publishing for 30 y...

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How to sell to retailers? As a former Retail Buyer from Target, here's my suggestion. You need to first ready your sales communication and materials to explain how 1) You will drive sales at their stores (best told through sales traction and history in comparable or slightly smaller retailers tha...

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Seems like you're headed in the right direction, especially with the webinars and the guest blogging - these are a great way to increase the interest to your service. Also, 900 subscribers by May sounds totally realistic. However, the website definitely needs a lot of work. It looks like a gene...

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You can use a QR code to print on business cards. There are a ton of sites that allow you to create codes. You can google to see which ones offer the services you need (expires after download, etc)

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The most powerful element of your brand in the early-stage of your startup is your reputation. Every interaction you have can positively build (or negatively impact) your brand. This can't be bought, but can be easily lost. Common ways I've seen start-ups lose their reputation early: 1) Not l...

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If you have a self-hosted Wordpress blog, there is a great free plugin called "Tweet Old Posts" which will promote older posts on a schedule you set. http://wordpress.org/plugins/tweet-old-post/ It works really well and is simple to setup. Cheers, Hani

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After reviewing your site I found there was a potential for confusion with openup.com which is a completely different site. How does the name reflect what you are providing? Would be good to explain this somewhere. I also found the About Us page was way too vague and the FAQ's, while better, sti...

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Simplify. Go explain the tool to a group of kids (I usually use my own) but someone else's will do just as well. Explain the tool to them and take notes. Keep track of points that confuse them and make a point to clarify until its clear. Once you are done compile the notes into a presentation of...

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If I am not mistaken, You want to add people based on the email addresses you have. If that's the case, its really simple. Go to add connection>Click any email option> select Invite by individual email option and paste the emails you have. Via this, the invite would be sent to these people but i...

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