Groupon made a billion dollar business out of email marketing. I don't think it is underrated by people who are good at growth. Most startups do think email is boring and rather invest in third-party platforms. This is a mistake as email is the true social network and reflects the raw habits an...
That's a great question. First, congratulations for bringing a nutritional product to market and getting initial sales. That's a huge feat in itself, so well done. Second, my question would be this - why do you believe that you need to get on the shelves of UK retailers to go mainstream? And wh...
Pricing for different tasks that require the same amount of time from you tells the Customer (and your subconscious) that you're working at a 5 on task x, but working at a 9 on task y simply because it costs/earns more. That seems to be a disconnect. Your time is your most precious asset, and I w...
Here's an evernote file of things I've found and liked around the internet re: 2 sided marketplaces. All digital, although not sure exactly how "successful" they are - but more for reference. Quality / Copywriting https://www.yourmechanic.com/works#mechanics https://www.airbnb.ca/?locale=en htt...
Try the telephone test. Every time someone in your family or someone else at the company calls you, answer the phone with the name. How does that feel to you? Does the person at the other end understand exactly what you just said? Try the cocktail party test - imagine you're at a football game o...
Mark O'Brien wrote a great easy read on this exact topic, it's called "A Website that Works" - http://www.newfangled.com/a_website_that_works This is the philosophy that Newfangled is built upon, so let me know if you're ever interested in partnering with us for consulting or development. Good ...
This is anecdotal and I don't have data to confirm but the legal industry is very traditional - disruptive and innovative products can be a tough sell. I think the most important question that you need to answer is do people need legal translations?
It really comes down to 2 major buckets. 1) CONTENT / INBOUND MARKETING Some people consider this option free, but it's not. Time is money, and it requires an major investment to do it right. The options are: - Company blog - Guest post on other blogs - Engage on social media (Facebook, Twit...
You will always be your best PR agency. Because if you can't sell yourself, then no one will be able to sell / market you. In my experience, when I start something with money as the focus I fail. However when I work to create something amazing for others, I win and win big. My advice is to fo...
Practice. Practice. Practice. You will improve. Do you have people to practice with who can give you feedback?