Don't confuse the automation of lead nurturing with the fact of nurturing leads. You absolutely need to ease prospects along, encourage discovery and maintain contact - full stop. But there are a lot of different ways to do it. Hubspot, Marketo et al are good tools - but they might not be what yo...
An open beta or an initial limited access for 100 users, or something like that? If it's a good game, it'll grow organically from there. Encourage people to share their experiences via Facebook and Twitter.
This is not a sarcastic comment: you hire a marketer or marketing firm that knows what they are doing. Marketing is a science and art that requires skill-- it's like a doctor/surgeon for your company. You wouldn't do open heart surgery on yourself-- why would you try to do surgery on your compa...
Interesting question - But one that (for me) requires additional information for me to give input: -What kind of "partnership" are you interested in? (i.e. Strategic Partnership where you work together for mutual benefit) -What is the intended / desired outcome for you? Why are you seeking comp...
The struggle is REAL! MDs used to get paid by Pharma labs to get their attention (real life exemple: $30-80 just to fill a tiny online form). To my experience (consulting & entrepreneurship in healthcare/medtech), I would say that most MDs do not like emails, social media or cold calls. The best ...
Describe your goal for categories, as a starting point. Also answer where you'll define these categories. You mention YouTube + you might mean content categories on a WordPress site. If you're referring to a Website, also be sure to state whether you're primarily targeting natural search engin...
I have been able to buy views via Google Adwords. Google Adwords provides several options on how you can pay for ads and what you can track, with one of them being views. This is usually designed for brand awareness purposes and you need to have a channel and video set up for any video advertis...
Yay, a question with some details! So the first thing I'd like you to think about is that despite "little business success" this business has somehow limped along for 4 years. How did that happen? Just enough cash coming in to get by? Loans? You need to find out how deep of a hole you're in, if ...
I love that she's doing this! I don't have expertise in athletic sponsorships but I am familiar with being a brand ambassador. This is a great way to get on the path toward sponsorships if she's not currently doing that.
There are some market-research companies which have very detailed sector specific knowledge. Thus, they are not freely available for consumers. Here are a few to get you started: http://www.mintel.com/ https://www.marketresearch.com/ https://www.marketresearchreports.com/ https://www.ibisworld.c...