The best way to launch a product is to start promoting it before you release it on the market. Your strategy also should depend of how are you going to sell the product: online or in store. Lead all of your marketing activities must lead to your website. Here are some of the things you can do:...
You missed the opportunity to try and describe your service here, I wonder if you're generally missing the ability to effectively describe what you do to who you think is your customer? Strategy is simple. Tactics and implementation are where wins and losses are made. By "the brand connectin...
Hello! First some questions. Are you working in a specific local market? What have you done to attract clients in the past? How did it work? Do you have a client base now? Have you tried any referral marketing at all? What are you teaching?
LinkedIn is the world's best recruiting source. The advanced search fields allow you so much criteria to build a hit list of potential candidates. Making direct outreach will likely result in a 20-30% response rate. I'd look for someone who is less entrepreneurially inclined by targeting peopl...
First - I'm inclined to agree with Darin. I've been marketing to MDs for over 17 years and have had some incredible successes and some major disappointments regarding my approach. To help you with your marketing plans might I suggest: 1. You get more specific about your "avatar" (i.e. protot...
When I give talks about content monetization, someone usually asks about piracy protection. There is no way to protect against piracy. My suggestion is always monetize piracy. How exactly you do this depends on your product. P2P content provision can be used in many ways to boost marketing tra...
From how I understand your product, it sounds like it would allow people that buy a lot of items from company A to then use points from those purchases to get free items from company B. If that's true, I don't think many companies would want to sign up for the service, since there's the potenti...
It’s actually better for the brand to be more established on multiple platforms because as the targeted person switches apps, they will see your image again. This really increases the chances of you getting clicks and converting. The money aspect of your question is easy, start off by doing the s...
In my experience, starting out testing one against the other is ideal (i.e. running campaigns on each and seeing which performs better). It's also important to look at what your immediate and long term goals are for the spend. Are you trying to sell them something now, keep them engaged for a l...
I think you should do neither. You need to crystallize your intention and brand message on several levels, and make sure that your product and business model are revolutionary enough to make a splash in the fashion pond. From there, you can launch and then immediately alternate between courting ...