Before you go around announcing your brand name, PLEASE go register the corresponding domain name, WeldedWhatnots.com, which I see remains available for $10 or so. You can probably find a coupon online to buy it for a dollar. Otherwise you're a sitting duck, and it's only a matter of time befor...
Lot of ways 1. Target their fans on facebook - if they are big (20k+) you should be able to select them as an interest 2. Bid on the same keywords as them on adwords search and/or display - this requires some technical chops but there are ways to find your competition's placements. If you can ge...
This may sound a bit naive however I always advise others to cultivate their "God given" talents first because I have learned that those are the talents that most people thrive while doing. I have learned that we often spend a lot of time attempting to learn or master things in order to best acco...
I would look into searching for an influencer agency to get connected with these influencers.
Groups are mostly formed of individuals. So, what do individuals mostly look for in a social media? Individuals can use the social media for personal reasons, which may be for keeping in touch with the latest technology, news, gossip, and happenings around the world or in their own locality. Soci...
You answered your own question when you said "I built it for me, but feel that it has commercial viability for many others." Other than what you said, what problem did you design it to solve? Who are "many others"? What problem do they have? Why not cruise the Excel forums on the MS support s...
Hello, I've worked with many CMOs, Marketing Managers, Sales Directors, etc. selling enterprise software with or to these personas. The main topics that these folks will be interested in will be lead generation, revenue generation, team enablement, thought leadership, among others. For whichev...
Hello! Thank you for reaching out to us here, I launched a consulting business almost 10 years ago to leverage my Masters in Strategy and experience with several successful startups. I merged business coaching with marketing and for the past 9 years have been helping small-large organizations glo...
Use marketing as a means to gather more data and test. Marketing is one of the most underrated and undervalued skills in startups. Startups don't struggle with competition but getting attention. Marketing drives more data into the product, thus you can validate your theories. Pre-product mark...
The starting point is always getting clear about the problem. What does you new word press product actually do and what problem does it solve for people? I am an online sales strategist so can help set up your email marketing, build the strategy and help you source the best people to get it do...