I agree with the answer above on test first. Also, David's advice to have a business strategy is key. I'd start from user needs. Do people need (ok, want) this service in the area you might provide it? As a woman and a cosmetics designer, I can attest that most women want this service, but you ...
Authorize is my choice. Don't use them directly-- set up your own UI. Though, from a "millionaire" point of view you shouldn't be accepting CC for medium/large marketing jobs to begin with. Any firm with authority should be able to have a "check, money order, or transfer" policy. There are too m...
Figure out what your target audience's biggest pain points are. Compare search traffic for various keywords that relate to your business and product, and see which ones have the highest search volume. These will indicate their areas of struggle and exactly what they're looking for in a solution. ...
I've worked in digital marketing since 1997, led business operations at two digital marketing agencies, and advise digital agency owners on improving the business side of their agencies. Agencies tend to use some version of the standard consulting phases: Discovery, Analysis, Recommendations, an...
Speakers, authors and coaches need what you have to offer. They all want to be seen as experts so you need to tell them how your product will do that for them. It's called building a platform and any speaker, author or coach will understand that language. There are two things to consider whe...
Social engagement requires more than posting information about your product or service. You need to look for ways to be helpful to people without trying to drive them to your site. Look for opportunities to build relationships first and foremost. Once people see that you're helpful they'll begin ...
You have a few options here. 1. Find marketing consultants or local marketing agencies that are looking for interns through local job boards and through LinkedIn. 2. If you already have LinkedIn, pull off a list of email addresses for your contacts and then write them all an email explaining pr...
We do marketing partnerships with some of our ongoing accounts. Terms vary from fixed-fee retainers through fixed amount + 10-20% split share to 30-40% fee on new deals. Depending on the specifics of the business and the marketing services provided, the percentage could be for a specific product...
I would start with google analytics. If you configure it correctly you can get quite far down the line for free. Once you start seeing revenue and need more detail you can move over to one of the more premium or paid for systems.
Not necessarily. What's key is to build relationships with the organizations that work most closely with the munis and local leaders. Often times the money comes from them (i.e NGOs, local companies, social ent orgs). In some cases software can be piloted at low or no cost with muni leaders and f...