The art of the "cold pitch" is definitely something that needs to be worked on, and doesn't come naturally to everyone. A couple of quick tips: 1. 4 is not a big enough target group, you've got to cast a bigger net. Try pitching 20, and aim to get 3-5 responses. 2. When sending a cold email, ...
There's a lot of info on ASO out there, so I suggest hitting up a few blogs that write about it. Here's an overview we published just a couple of weeks ago: http://blog.tapstream.com/post/65438643892/how-to-fix-your-underperforming-app-store-optimization
The perfect strategy is to show your client what their benefit and return on investment would be on this specific advertisement. This is what they are looking for from your pitch. It is great if you show them a positive benefit that they will receive from the advertisement. An example would be a ...
There are many ways to do this, if a person doesn't have money and wants organic targeted traffic you have to put in the work and build it with the right tools and tactics. At the core it is as with all marketing about finding traffic streams, and directing them to you. Creating your own audience...
1. Evaluate available advertising options (cpm, affiliate, # of ads per page, pages per site, etc.) 2. Create a spreadsheet with your assumptions for each of the variables (some of the things listed above) 3. Plug in different traffic volumes and see how revenue changes based on the selected vari...
I was involved with a SaaS product that launched a landing page and made clear that the product was still in development, but that we would give earliest access to people who pre-paid for the product. We also allowed people to choose what they paid, and promised them that payment would stay in-e...
To put it simply: their VCs. Take a look at who funded them: Seed (12/2013) $1.43M Google Ventures Initialized Capital SV Angel Brett Slatkin Harry Cheung Fuel Capital Index Ventures Kleiner Perkins Caufield & Byers S-Cubed Capital Series A (3/2014) $8.6M Kleiner Perkins Caufield & Byers Garry...
I have four different online courses with video content right now and there are lots of choices. If you're just starting out and want something that is easy with no monthly fee and built-in sales/landing pages with the ability to stop video downloads, you should check out Gumroad.com Give me a ...
Go find investment forums/meetups like Zino Society, Keiretsu Forum, or whatever you have locally. Just attend and introduce yourself to people. Keep going back and have a simple business card to exchange information. Follow up via email. Just meet them first and talk about what your doing, but I...
You can do this organically + reaching target customers will be slow. You can do this by speaking to local college Marketing groups. Many engineering students attend these talks. Contact Marketing Deans at colleges to work out details. A better way is to either use Facebook Ads or Traffic Oxygen...