Did you try http://leananalyticsbook.com/ ? Lean analytics is pretty much a tailored, evolving, improving and living artifact . It needs to be tailored as per your business needs, priorities, stage in business etc.. E.g A validation stage startup and a growth stage needs completely different an...
Do those prospects come from an opt-in process? Are they aware that your brand obtained their data? If not, than you are cold-calling them and no matter who it is, we humans do not like to receive cold-calls, right. Though, you are in a premium market, thus you are in the market to put in a lot...
To effectively track leads and opportunities one should consider a centralized web-based CRM solution such as Zoho or SalesForce.com for team collaboration, data preservation and relationship management. A static spreadsheet risks data loss if your computer crashes before hitting save and versio...
Have helped a number of people when it comes to generation of leads with an experience of more than 13 years in marketing and sales. There are a number of tools that will track leads for you and they vary price and functionality. Personally I would recommend to use Google Analytics because it is ...
Why a coach? You'll probably have an easier time finding a hire or someone outside to help. There's no shame in bringing on skills in another person instead of building them in yourself. If a venture backed startup founder told you that they've lost tens of thousands in revenue from server downt...
Charging per lead shows that you are setting your pricing based on the value you bring to clients, and that you are willing to put a personal stake in getting them results.
I know of a marketing executive at an online university. I will ask him your question and let you know what I find out. Cheers, Frank
Some of the best lead magnets that have worked well for me have been: 1. A resources list - for example, a list of useful tools and software in the ecommerce industry. 2. A free ebook on various subjects in ecommerce. 3. A checklist of things to do to start a business. 4. A curated list of var...
The answer to this question covers a massive terrain. You can search for generalized answers. For more specific answers, likely best you connect with someone who is successful in your niche + talk with them about how they do lead generation. The gold standard, write a blog about your niche + m...
Don't confuse the automation of lead nurturing with the fact of nurturing leads. You absolutely need to ease prospects along, encourage discovery and maintain contact - full stop. But there are a lot of different ways to do it. Hubspot, Marketo et al are good tools - but they might not be what yo...