You could start with my APELA framework. Awareness: The first consideration is the size of your target audience. If your product or service is only relevant to a small number of people, it will be more effective to reach them directly by LinkedIn or email. If on the other hand, they are numero...
Hi, Great question and one many people struggle with and part of the reason people get frustrated or afraid to invest in online marketing. They have a great product or service but (a) don't know how to find their exact target audience who has money and (b) how to monetize it or generate leads t...
Lead with the timing question in your marketing. IE. Sort your prospects by whether they're almost out of their existing plan or not. A quiz might be great if you can capture the lead with that information ("We have important info for you depending on when your existing plan expires")...you coul...
I am really excited by this space, not just at the consumer level with Calm and Headspace, but also at the enterprise level with startups like Ginger and Modern Health. If you're looking to scale customer or client acquisition, I'd suggest the following: 1) Content Marketing — I would take your ...
Many open-source forum software are available (that are easy to use). You can try starting with bbpress (https://bbpress.org/), wordpress. Hope this helps. Thank you, GK http://gk.palem.in/
Start by calling SEO resellers. Ask them if they experience any challenges sharing reports with their clients. If they do, dig into what the problems are. Does your solution meet what they need? If so, tell them you are creating a solution they'd like and ask them if they want to buy it. Then you...
I'd avoid the cold email. The best way to get inside big companies like distributors is to "social engineer" a connection to someone there. Find a 2nd or 3rd degree connection on LinkedIn. Hang out at a restaurant near their HQ and look for people with the right badge on. Ask your potential a...
Stop thinking you don't have the skills to do something. You can learn anything if you decide to, but assuming up front that you can't (forever) is dangerous. my2cents
If your product relies heavily on a successful growth-loop through social sharing, you simply *must* run the social component "live in the stream." The value of the data you will collect far outweighs any concerns over someone guessing what you're doing by the social shares. See my answer about...
Getting customer to prepay is difficult if a) you don't give them a reason, b) you ask the wrong type of customer. ** Assuming you're doing this for customer development, not just to build revenues *** Giving them a reason: I usually say "we have an early adopter program, and we're only signing...