You develop an avatar or model of who your ideal client looks like, then try to find out who they are. Then you call them. On the telephone. You drop by and introduce yourself, you do sales. In my experience, chambers of commerce and business mixer events are full of mutual fund, insurance and ...
Hi Peter, one key pointer that I always offer my clients working in HubSpot is to remember that the platform is very flexible. This means that there are many different ways to set up your programs and accomplish your tasks. Once you remember that, it's important to establish your business rules a...
One of the most important things to have in mind is that every step in the process of entering data into the CRM should help the sales rep to advance in his sales process. To many CRMs are emphasizing on data for management and reporting on stuff that doesn't help the sale forward.
There are many strategies that work for new sales people using LinkedIn, one of my favorite is active lead gen. For high ticket sales, new hires do well to talk to the sales manager about who the company's best clients are. Armed with this knowledge, the sales person can profile the common trai...
Inbound marketing is currently the greatest ROI method of generating demand for your offering. This really boils down to putting out high authority content through Search and Social channels so you can start to engage with prospects and steer them inwards to your automation system. From there ...
I would be able to advise you better if I saw your website or knew what your niche was but there are two broad principles you should follow: 1) Optimize what you are already doing You are already getting leads. So, it's not a traffic problem as much as it is a conversion problem. Keeping this ...
I can't get you there, since lead gen isn't a service I myself offer; but I can point you in the right direction. Much of my work involves looking at online search traffic patterns and putting myself in the shoes of various kinds of corporate clients / customer demographics. Brainstorming shoul...
Lead generation is very important - more importantly, being aware of what works best to keep a steady stream of leads coming in to the top of your sales funnel. There are a number of ways to ensure you have leads, but before you get there, it's important that you understand your customer. By crea...
Your lead magnet should come directly from your offering. Your full offering should contain a lot of “wins” for your customers throughout the lifetime of your relationship with them. Your lead magnet should be 1 of those wins. This demonstrates that the full offering is worth it because your cust...
I have overcome a similar issue with a client in the past and it could be one of several issues - but without knowing more and based on the information you provided. 1 - Targeting the wrong people for demos. Find the right people with the problem that your tool helps solve is critical. This is t...