Obviously you need to generate more leads. But then you need to segment your list. Your basic list are those leads who "come aboard" and want to know what's going on. Your qualified leads list are your potential buyers. Between the two, you need a gate. So, they come on your big list. Then t...
Show them how to solve ONE common problem in this field. Package it in a pdf report or video. Put a call to action at the end for the full product. You don't want a free consultation as that ties up your client's time, and often with people who will never become buyers. You want this automated. ...
Find out what your target market values and wants before you set up any kind of lead capture page or differentiation content. Anything else is complete guesswork and virtually guaranteed to be completely off target. Get some information interviews with members of your target market. Do this by ...
This is a common problem with "Doer" business owners. It won't be easy to find someone to work on commission. Truly able commission-based salespeople know they are a) in demand, and b) capable of setting their own price. So why should they work for you? They're going to go to where making sales ...
Here is the deal: as an entrepreneur, you must be the best sales person at your company. There aren't any excuses that can combat that. Then, once the business has a revenue stream, you may hire a small sales team to continue new business into the sales funnel. In order to become successful, yo...
Having sold SaaS applications for early stage startups and Fortune 500 companies, there's a lot of factors in play which determine if a SaaS product can "self-propagate" enough of its own leads to which $1M in revenue. There's several fundamental levels of analysis that need to be taken into acc...
The tool would be a data analytics tool such as google analytics. However, your churn would depend on where the bounce occurs in your funnel, but you have a problem somewhere in your marketing funnel. This can come from a variety of things, from as simple as better copy to less friction in the fu...
It's sort of an own vs. rent question. You can get advice on demand from someone on clarity whenever you want, but it's not likely they will go to bat (or go to bat for free) in the same way someone with equity will. I viciously defended equity in my first company but my partner and I were respo...
You don't need anything other than a B1 + the right rental agreements in place. You can have a building where one floor is residential and one floor is office space, that's perfectly normal usage. With regards to setting up co-working spaces, there are loads of them now. So you should consid...
It's a well-discussed and accepted principle of entrepreneurship that founders benefit from being surrounded by people who can support them on multiple different levels. I recently read an article which outlines the five mentors a founder needs in her arsenal. I can't find the article specificall...